Infinity Health Club is a 24-hour gymnasium, physiotherapy and beauty spa centre in Kyabram, Victoria. We were approached by directors Russell and Tara Jarret to create a brand identity around the name. The creative brief simply asked us to reference the figure 8 of infinity representation and have it wind in and around the logotype. Such a form is created through a golden liquified gel set against heavy industrial and metallic lettering.
Having finalised the brand identity we were then put in charge of rolling that out across the full suite of corporate stationery items. Business Cards were run on super bright White Knight Stock (300gsm) using 4 colours plus PMS metallic silver (with a matt celloglaze finish both sides).
A4 letterheads and DL 'With Compliments' were also designed and again run on White Knight.
DL 6PP Brochure : CMYK + PMS Metallic Silver / Matt Celloglaze.
Various press advert fixtures and promotional pull-up banners.