You Am I - Hi Fi Daily Double Tour Program 2013
32PP / 280 x 280mm / CMYK / Perfect Bound
First we designed the beer label for Brew Am I, a dream job in itself seeing beer and one of our favourite ever rock bands together at last. Next came the task to carefully art direct the 20th birthday reissue of You Am I's first 3 albums. Beyond that the treasures just kept unfolding, with Honey Rogue handling all the print and online promotion for the 2013 'Hi Fi Daily Double' national tour. This included producing a 32 page commemorative tour program to celebrate the re-releases.
For such a majestic beast to take appropriate shape, a massive call out was put to friends and social media, encouraging all the die hard fans to send any dusty gems and golden nuggets from the band's history they might be sitting on to compile a giant memorabilia archive. Further to this the band gave us the key to their studio lockup where we pored through decades in boxes, flipping our fingers through a complete history of the band, its releases, posters, press, accolades, merchandise, equipment…you name it, we unearthed it. Paul Wilcock then assisted us in photographing this trove of band history so we could painfully assemble a 16 spread walk down memory lane in the history of one of Australia's greatest ever bands.